To Speak Up or Not To Speak Up

An analysis of how brands should react to important events in their community and why it matters.

Makaleyi Oku

Why Hire A Consultant?

Nowadays, there is a consultant for everything. It seems like we need advice on anything and everything. But why should YOU hire one? And how do you go about it?

Makaleyi Oku

Brand Activism: A risk or a duty?

Is it your brand's job to speak up on current events? Or should you mind your own business and focus on your area of expertise?

Makaleyi Oku

Keeping up with changing consumer behavior in the post-Covid war era

The world waited 2 full years to shake off the effects of Covid. But just as we thought we were in the clear, came the war. 6 months into the war, these two major events still seem to shape the way consumers follow brands, make purchasing decisions, and allocate resources to services and products.

Makaleyi Oku

Harnessing Digitalization: A New Era for Independent Fashion Brands in the Wholesale Landscape

Wholesale is the bread and butter of most fashion brands. But selling a collection in bulk to a retailer is very different than selling individual items to the end-consumer.

Makaleyi Oku